Arabian Travel Market
Your event guide.
A custom exhibition environment for the people, destinations and conversations that move travel forward.
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HISTORICAL NUCLEUS WORK / Etihad Airways – Arabian Travel MarketWhat is Arabian Travel Market (ATM)?
Arabian Travel Market is a business-to-business meeting point for travel and tourism. Its programme brings together destinations, accommodation, travel services and travel technology. For an international team, the useful question is which buyers, source markets and distribution relationships justify being there—not simply how many stands can be visited.
ATM is a travel trade event. Use the organiser’s current admission and buyer-programme criteria to establish the appropriate registration route; an exhibition enquiry through Nucleus is not a visitor registration or hosted-buyer application.
Current Organiser Information ↗Venue, location
& arrival planning.
Confirm the hall, entrance and event component on your booking. Exhibition dates are not contractor access or build dates.
Maps identify the venue, not a confirmed entrance or hall. Use current organiser travel guidance for shuttles, parking, pass access and accessibility. Multi-venue events require a separate allocation check.
Make the visit
worth the journey.
Preparation guidance from Nucleus. Admission, programme and ticket entitlements are set by the organiser.
Build a market-led shortlist
Group the exhibitor directory by destination, source market and service type. Separate existing-account meetings from new partnerships, then request appointments with a specific commercial question. A hotel contracting conversation needs different preparation from a travel-technology evaluation.
Protect time for the right conversations
Reserve meeting blocks before adding conference sessions. Ask which member of a supplier team handles your market, commercial model or integration needs. Keep short notes on fit, next action and decision timing so similar destination or hotel propositions remain distinguishable.
Turn interest into a follow-up brief
After each meeting, record the proposed relationship, markets covered, contracting requirements and the person responsible. For exhibitors, this same meeting plan should shape seating capacity, hospitality, staff allocation and the balance between open welcome and quieter discussion.
Before booking travel
Check admission eligibility, pass types, current prices and opening hours through the organiser. Confirm the edition, venue, hall and separate programme access. Establish visa and entry requirements for your passport through relevant official channels before making travel commitments.
Plan the daily route
Choose accommodation against your confirmed venue and meeting schedule. Check current travel, entrance and accessibility instructions. Leave buffers between meetings and between sites at multi-venue shows. Keep booking confirmations, badges and a named contact available offline.
Official Registration, Programme & Travel ↗From booked space
to a working brief.
A destination pavilion, airline stand and travel-software demonstration space have different operational needs. Identify co-exhibitors, appointment patterns, presentation content and hospitality expectations before selecting the spatial concept.
A place to welcome
Translate your brand’s hospitality into an open, inviting space, with the right balance of visibility and comfort.
Meetings that flow
Plan for scheduled appointments, quieter conversations, hospitality and the practical needs of your team.
Your destination, expressed
Use materials, lighting, imagery and spatial storytelling to create a recognisable presence without losing the human touch.
Commercial objectives
Agree target visitors, priority products and the conversations the space must support. Share brand guidelines, the booked allocation, budget context and decision makers.
Design & technical scope
Develop the concept alongside equipment, utilities and operational needs. Identify who supplies each service and who submits drawings. State scope, exclusions and responsibilities clearly in the quotation.
Approvals & production
Work backwards from the current manual’s deadlines and contracted access windows. Confirm materials, artwork and technical submissions before production. This is a planning sequence, not a promised lead time.
Handover & breakdown
Agree checks for finishes, AV, utilities and displays, together with handover and support. Confirm removal, breakdown access and storage or reuse decisions within the contracted scope.
The space type shapes
the design conversation.
These diagrams explain open-side configurations. They are not fixed packages, actual project plans or an official show floor plan.
Island
Open on four sides; consider sightlines, circulation and where private functions sit.
Peninsula
Three open sides; consider the relationship between a backing wall and the visitor approach.
Corner
Two open sides; plan two approaches while keeping displays and meetings coherent.
Inline
One open side; the frontage, depth and visitor threshold become especially important.
Your allocation, dimensions, neighbouring stands and venue rules control what can be developed. Every proposed layout, material choice and cost is tailored to the agreed brief.
Request Current Floor Plan From The Organiser ↗What must your
presence achieve?
Size alone does not define cost. Architecture, finishes, product displays, technical systems, specialist activities, venue services and delivery arrangements determine the project scope.
- Which source markets and buyer types are we trying to reach?
- How many simultaneous meetings must the stand accommodate?
- What needs a private conversation rather than an open presentation?
- Which hospitality services are required and who will provide them?
- Are we showing one brand, several properties or a destination with partners?
Our work.
Your inspiration.
Explore our projects and the events behind them.
A clear brief.
A considered plan.
Start with your allocation
Share the stand plan, open sides, hall location and space-only or shell-scheme booking before the design develops.
Design around the conversations
Define meeting capacity, hospitality needs, storage and any live presentation or interactive content.
Confirm the edition requirements
Use the ATM exhibitor portal for the current manual and submission process. Coordinate structural, electrical and rigging requirements against that manual and DWTC services.
Confirm numerical limits, deadlines and fees through the current manual for your booked edition, hall, structure and activity. No universal stand height, approval deadline or service fee is assumed here.
Clear responsibilities.
Fewer late surprises.
| Responsibility | Confirm before the build |
|---|---|
| Exhibitor & global team | Booking, brand assets, equipment information, approved claims, budget decisions and timely sign-off. |
| Design & delivery scope | Concept, drawings, fabrication, installation, handover and support only as defined in the agreed proposal. |
| Organiser & venue | Current manual, submission route, permissions, access windows and any exclusive technical or service arrangements. |
| Appointed specialists | Freight, customs, specialist handling, product permissions and other services where separately required. |
No universal stand height, approval deadline or service fee is assumed here. Confirm numerical limits and charges for your booked edition, hall, structure and activity through the current official manual.
When and where is Arabian Travel Market (ATM)?
3 May 2027 – 6 May 2027. Dubai World Trade Centre. Duration: 4 exhibition days. Confirm current details and your allocation with the organiser.
How do I register or book exhibition space?
Use the organiser’s official website for registration, eligibility, current fees and space booking. Nucleus’s project brief is for bespoke stand design and delivery; it does not register you for the event.
What should an international exhibitor prepare?
Share your floor plan, open sides, brand assets, products, equipment, demonstration requirements, meeting needs, budget context and decision timeline, plus the current organiser manual.
How is a custom stand priced?
Every proposal is developed from the agreed design and scope. Materials, technical needs, utilities, venue services, specialist work and delivery arrangements inform the quotation. There are no fixed stand packages.
Can you design an ATM stand around our destination or travel brand?
Yes. The starting point is your brand, audience and booked space. The brief can explore destination storytelling, meeting areas and hospitality, with the final scope developed around the agreed design.
Bring the ambition.
Let’s shape the space.
Start with your booking and objectives. Develop a bespoke design, an agreed delivery scope and a project-specific quotation.
Event identity, dates and venue are checked against the Official Organiser Listing. Exhibitor Planning Route ↗. Preparation and design guidance is Nucleus editorial content. This Nucleus guide complements the organiser’s official information. Programme, fees, allocations and instructions can change.
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